The Assembly

The Assembly is a new social club, workout, and work space opening January 2018 in San Francisco. The Assembly is created and designed to help women build strength for their bodies, minds, and careers.

The first wellness-focused space of its kind, The Assembly offers open seating to work and hangout, daily fitness classes from top tier instructors, and gorgeous design. Located in a historic building in the Mission, and engineered for the way we sweat, work, learn, organize, and connect, The Assembly is a kickass group of women (and men!) coming together to create community in this urban sanctuary.

Interested in membership?

Let's get you started here.

The Team

Molly Goodson, Co-Founder & CEO

Molly co-founded The Assembly with Carnet Williams. Previously, Molly co-founded Spright, an app that connected pregnant women and new moms with premium content and perinatal experts at a fraction of the cost. Molly spent eight years working at POPSUGAR, where she was the VP of Content, leading their editorial team, launching their video efforts, and building the Must Have subscription box business. Molly has her BA from Pomona College. She lives in Russian Hill with her husband.

Carnet Williams, Co-Founder & COO

Carnet co-founded The Assembly with Molly Goodson. Previously, Carnet co-founded Spright with Molly and was the Founder and CEO of Sprout (acquired by inMobi). Carnet is a startup jack of all trades, environmental activist, chef, wine connoisseur -- you name it, he's done it! Carnet and his wife live just over the Golden Gate Bridge, in Sausalito.

Keith Grennan, Founding Engineer

Keith is The Assembly's tech guru, wrangler of pixels, bytes, and wires.  Formerly of Spright, InMobi, Sprout and ActiveState.  Avid meditator and do-it-yourselfer, Keith lives with wife and two kids in Vancouver, Canada.

Mary Keane, Head of Membership

Mary joined the The Assembly family in August 2017. Previously, Mary's worked in Operations and Administration in Venture Capital (formerly Bullpen Capital and Forerunner Ventures). An avid health + wellness virtuoso, and former Bar Method instructor, Mary finds the value in direct connection to the fitness community.

The Classes

We offer specially programmed 45-minute fitness classes to fit your busy life. Innovative new offerings in strength training and deep stretching. Heat up, cool down, get it out of the way.

Get in touch, we’d love to hear from you! aloha@theassemblysf.com


449 14th Street
San Francisco, CA 94103